Communications Strategy

We provide the expertise to set up, automate, and widely disseminate content, metrics, and communications.

Communications Strategy Services

Internal and external communications is essential for businesses. We provide the expertise to set up, automate, and widely disseminate content, metrics, and communications.  This can include campaigns such as: Welcome series, Cart abandonment series, Thank you/cross-sell series, Review generation, Referral incentives, to name a few.

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Viewing:

  • What is a communications strategy?

  • Benefits of a communications strategy

  • Key components of a communications strategy 

  • Partner with Dunn for Marketing Success

What is a communications strategy? 

A Communications Strategy outlines how a company will communicate with internal and external customers, including the structure, timing, and method of delivery. 

Digital Communications Execution Services include: 

Calendar based

  • Email campaigns
  • Social media campaigns (Facebook, Instagram, LinkedIn)

Trigger/Activity based engagement

  • Customer score-based email
  • Customer score-based SMS
  • Abandoned cart-based engagement
  • High risk of churn engagement
  • Seasonal/Proactive engagement
     

Benefits of a communications strategy

As information is consumed at a rapid pace. An effective communications strategy will align to specific goals for all areas of a business. This will assure: 

•    Brand Consistency
•    Internal Alignment and visibility
•    Delivering messaging in a timely manner
.

Key Components of a Communication Strategy

-    Objectives
-    Target audience
-    Key Messages
-    Communication Channels
-    Tactics  

Partner with Dunn for Marketing Success

Dunn Solutions' marketing communications experts will support you through every step of the way. Dunn Solutions' marketing communication team will teach you best practices and offer strategic guidance in understanding how to apply your communications plan and the technical expertise to automate your communications. 
 

“Highly Capable Technology Consultancy Firm.” Dunn is a great partner that supports implementing video-powered storefronts for salespeople, powered by TVPage. We have realized that Dunn is meticulous in its understanding of our systems and associated client needs.

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Allon C

CEO

“Great Liferay and PowerBI Solutions Partner.” Dunn is a great partner to have. An extremely flexible and supportive group around various digital needs for us. They have a deep level of experience with Liferay, SAP, and various other solutions and topics as well.

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Sunny M

Enterprise

“Pragmatic, Effective and Responsive.” Dunn has been very responsive in providing a variety of resources to meet my needs. When planning technology upgrades or re-platforming, they understand that technology implementation is the easy part and we need to focus on the full adoption of said technology.

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Eric S

IT Leader, Digital Transformers, Team Builder

“Our Business Intelligence Go-To.” Dunn Solutions provided a POC data model and warehouse for very complex logic for our subscription KPI, they have also helped with the whole strategy for our Executive Reports with the use of Informatica and Business Objects publications to completely automate the process.

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Maria J S

Manager Finance Business Intelligence Operational reporting, Data Quality and Project Support

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