Customer Data Platforms

Understanding your customers and all their interactions with your organization is critical to your sustainability and profitability. A Customer Data Platform (CDP) allows you to hyper-personalize experiences through every touchpoint of the customer journey. Empower your marketing, sales, and service teams with unified customer data.

Customer Data Platform Services

Could your organization benefit from breaking down data silos, generating more leads, and utilize customer data to drive personalized interactions? A holistic view of the customer is the critical component to ensure a personalized customer experience. 

Dunn Solutions provides Customer Data Platform project implementation services for B2C and B2B companies for a complete CDP solution that drives customer engagement.

 

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What is a Customer Data Platform?

Understanding your customers and all their interactions with your organization is critical to your sustainability and profitability. A Customer Data Platform (CDP) allows you to hyper-personalize experiences through every touchpoint of the customer journey. Empower your marketing, sales, and service teams with integrated customer data.

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How Do We Implement a CDP?

Customer Data Platforms (CDPs) use consolidated data to drive actionable insight. Let Dunn Solutions take the guess work out of implementing a CDP. We follow these steps to deliver a successful CDP project:

  1. Client identifies a cross-functional team which includes marketing, sales, and operations
  2. Dunn Solutions conducts a customer journey strategy session with team to:
    1. Identify and documenting customer journeys by persona  
    2. Identify opportunities to engage with the customer on their journey, both digitally and non-digitally
    3. Identify current and opportunistic data points (CRM, POS, ERP, reviews, website, etc.) along the journey
  3. Dunn Solutions implements a CDP solution and uses data engineering to connect and pull data from all identified data system
  4. This data is then used to trigger the customer journey automation workflows
  5. Machine learning models are used to fill in the blanks and identify derived trigger points and events which are also used for engagement   

CDP Integration Services

Dunn Solutions has experience connecting to and extracting data from many of the common data sources used today (CRM, ERP, Google Analytics, etc.). Our team leverages out the box CDP integrations plus we have the ability to create custom connections to almost any dataset. We deliver a customizable and scalable solution for your B2C or B2B organization.

Schedule a free consultation to learn how we can help you with your CDP integration.

Benefits of a Consumer Data Platform: 360-degree view of the customer

  • Break down silos and consolidate all data across the organization
  • Creating insights from the data through machine learning
  • Use insights to drive customer interactions that are real-time and hyper-personalized
  • See comprehensive ROI for every marketing tactic by tracking the entire sales process from end-to-end across all channels
  • Generate more leads by identifying anonymous web visitors and capturing them with forms, so your sales funnel stays full
  • Increase number of qualified leads by nurturing all leads with relevant, real-time content
  • Drive more sales by identifying sales-ready leads for the sales team and helping them follow up at the right time.
  • Improve up-selling and cross-selling by developing and retaining existing customers
  • Shorten Sales Cycles by having a 360-degree view of the customer
  • Reduce IT costs and resources through automation and consolidation
  • Keep your customer data compliant with industry standards and regulations

Customer Journey Mapping and CDP

Whether you have a robust customer journey map or are just beginning, Dunn Solutions can provide customer journey consultation services to optimize your CDP strategy.

Customer Journey Mapping is essential to a successful CDP solution:

  • Insights will provide data for automation triggers associated with journey maps
  • Increase conversions by understanding persona-driven behavior
  • Optimize your customer journey workflows through machine learning and predictive analysis

Machine Learning Provides Actionable Insights

While nobody has a crystal ball, Dunn Solutions' data scientists leverage the power of machine learning to identify market segments to target, create customer scores and trigger points based on custom ML models and identify where customer are in the journey. You can find patterns, create predictive models, and score data in real time and near real time. 

Dunn Solutions partners with industry leading CDP software solution providers, allowing us to find the best solution for your business:  

Whether you are ready to improve your customer’s experience, drive meaningful action to grow customer lifetime value or optimize the customer journey with machine learning, Dunn Solutions is the perfect partner for your CDP project. Contact us today to see how a Consumer Data Platform can grow your business.  

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