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Showing 1 to 20 of 46 entries.

Why Do We Need a Data Warehouse and a Data Lake?

Does your organization need a data lake, in addition to a data warehouse? Regardless of whether you have a data warehouse or not, the answer is YES: your organization needs a data lake. Managers and analysts love data warehouses, but...

Beth Mackey
Dec 22, 2022

How Consolidated Data Drives Marketing Strategy

Benefits of Marketing Data ETL Solutions Every organization needs a flexible technology stack that can give business leaders the proper information to set their business apart from the rest. This post we will be discussing the...

Beth Mackey
Nov 15, 2022

If you are not Planning for Black Friday Now, You May be Too Late

Marketers are in a unique position where Black Friday is about serving the interest of both their customers and their business. To make Black Friday an exceptional event for customers and your business alike, you need to go beyond just...

Beth Mackey
Nov 14, 2022

Benefit from Marketing Mix Modeling in the Post-IDFA Storm

Marketing and Consumer Privacy Every other month marketers lose some tracking capability to new privacy rules (see iOS 15), updates and Apple Mail privacy. The Identifier for Advertisers (“IDFA”) allows advertisers to track interactions...

Beth Mackey
Jul 26, 2022

What is a CDP (Customer Data Platform)?

What is a customer data platform?  If you are reading this, then you have heard the term “customer data platform” or CDP for short.  You may be wondering what a CDP is or what is it used for? I will answer that shortly,...

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Jose Hernandez
Apr 19, 2023

Propensity To Pay Modeling To Collect Debit In The Banking Industry

One to One Messaging   It could be a title of a movie: “Mission Impossible: Getting the right message to the right people at the right time.” Marketers understand the importance of strategic targeted messaging, and while there...

Francesco Sguanci
Apr 17, 2023

Time Travel with Snowflake

Time travel would be awesome!  Think about going back in time and buying a winning lottery ticket or buying stock in an up and coming company, just before it makes it.  It would be so great.  However, many time travel...

Varun Daga
Apr 18, 2023

Snowflake is just a few clicks away but consider these five points first!

I’ve written several blogs that focus on the modern data warehouse and doing your analytics in the cloud. In case you want to check out what I said: You can start your big data project tomorrow The Data Warehouse and Data Lake, a...

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Jose Hernandez
Apr 18, 2023

Build a Data Lake in the Cloud in 30 Days

Deliver the data your business needs, Now! Today's organizations need access to all their data now – and don't have the time to always create formal data warehouses. Dunn Solutions has the answer – our data lake consulting services and...

Mallorie De Riggi
Apr 10, 2023

The Business Love-birds: Machine Learning & Marketing

Wouldn’t you love to know the future? If you are a marketer, such knowledge would mean designing campaigns that always have 100% conversion rates, always knowing the best offer for customer retention, achieving astronomical ROIs, and...

Francesco Sguanci
Apr 18, 2023

Data = Revenue, what are you waiting for?

We have been talking so much about all the cool stuff data scientists can do these days. Predicting customer behavior is valuable to organizations as it leads to revenue growth. Virtually all organizations claim they understand the...

Francesco Sguanci
Apr 10, 2023

Make Dunn Your Big Data Team

Big Data? What the hell is big data? The dictionary defines Big Data as “extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and...

Mallorie De Riggi
Apr 11, 2023

Moving Your Data Warehouse from SQL Server to the Cloud!

In this blog, I would like to discuss moving your data warehouse from SQL Server (or any on-premise RDBMS) to the cloud, more specifically, to Azure. Before I do that, I would like to lay down a foundation by...

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Jose Hernandez
Apr 13, 2023

99% of our customers don't need Hadoop, why do you?

If you have been following the big data and analytics discussion for some time you no doubt have come across Hadoop, the granddaddy of infinitely scalable, collect everything databases. Hadoop Hadoop, still available in open source,...

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Bill Dunn
Apr 06, 2023

Why Should You Upgrade to BusinessObjects 4.3?

Welcome to the new decade of business intelligence! SAP BusinessObjects BI Platform 4.3 is now available. In June 2020, SAP released the most radical version of BusinessObjects in a decade; BusinessObjects is a major overhaul both...

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Brandon Novy
Apr 19, 2023

Marketing Mix, Attribution; Both, or Neither?

Often, Dunn Solutions’ clients ask me whether they should do Marketing Mix Modeling, Attribution Modeling, or both, and are often unclear about the difference between Marketing Mix Modeling and Attribution Modeling. You can find many...

Francesco Sguanci
Apr 13, 2023

The Correlation / Causation Smackdown!

If you are a teenager, and you drink soda, you are much more likely to knife someone. No kidding! It turns out that soda, which is already being blamed for obesity and tooth decay, also turns teens into killers! At least according to...

Francesco Sguanci
Apr 18, 2023

A/B Testing: Common Woes of a Beloved Technique

Whether you are tracking the effectiveness of a marketing campaign, the “accuracy” of your predictive model, or the time savings from your newly re-engineered process, you should always have clearly defined Key...

Francesco Sguanci
Apr 06, 2023

Use Machine Learning for Your B2B Pricing Strategy!

Despite playing a major role in the economy, the business to business (B2B) sector largely lags behind the business-to-consumer (B2C) market in adopting predictive analytics for business decisions, and looking at Dunn Solutions’ clients...

Francesco Sguanci
Apr 18, 2023

The Data Warehouse and Data Lake, a Match Made in Heaven (I mean cloud)…

I often hear (and read about) discussions around the implementation of a data lake to replace a data warehouse, or deciding on a data lake or a data warehouse?  It’s not an either-or question.  Data lakes and data warehouses...

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Jose Hernandez
Apr 18, 2023

Showing 1 to 20 of 46 entries.